Smugglr
Search…
Subscriber Lifecycle
Let's discuss the subscriber lifecycle on Smugglr Framework. Here we will discuss milestones of a subscriber converting from a potential lead to an engaged customer.
Subscriber Lifecycle

1. Acquisition

Acquisition Channels
The First and foremost task for any business is to acquire subscribers. To build messenger subscriber base there are multiple channels:-
    Messenger Plugins
    Facebook Messenger Chat Widget
    Facebook Comment Targeting
    Smugglr Website Widgets
    Facebook Messenger Advertising
    Email & Newsletter embedded with deep links
    Deep-link integrations over social media channels like Instagram, Twitter, etc.

2. Activation

Activation
As soon as a subscriber gets on board we suggest focusing on filling up user database with richer personalized information apart from the default information we receive once the user becomes a subscriber.
    Interests
    Phone number
    Email
    Social Media Information

3. Customer Engagement

    Broadcast content based on user interests.
    Broadcast content to identify and assign interests.
    Broadcast polls, voting, and feedback messages to improve segments.

4. Re-engagement & Churn Prevention

In the end, we need to ensure to gather more and more insights into subscriber profiling. This will help us identify what content to send the subscriber and keep him engaged.
We can build funnels based on business goals on each milestone of the subscriber journey.
Last modified 1yr ago