Subscriber Lifecycle
Let's discuss the subscriber lifecycle on Smugglr Framework. Here we will discuss milestones of a subscriber converting from a potential lead to an engaged customer.
1. Acquisition
The First and foremost task for any business is to acquire subscribers. To build messenger subscriber base there are multiple channels:-
Messenger Plugins
Facebook Messenger Chat Widget
Facebook Comment Targeting
Smugglr Website Widgets
Facebook Messenger Advertising
Email & Newsletter embedded with deep links
Deep-link integrations over social media channels like Instagram, Twitter, etc.
2. Activation
As soon as a subscriber gets on board we suggest focusing on filling up user database with richer personalized information apart from the default information we receive once the user becomes a subscriber.
Interests
Phone number
Email
Social Media Information
3. Customer Engagement
Broadcast content based on user interests.
Broadcast content to identify and assign interests.
Broadcast polls, voting, and feedback messages to improve segments.
4. Re-engagement & Churn Prevention
In the end, we need to ensure to gather more and more insights into subscriber profiling. This will help us identify what content to send the subscriber and keep him engaged.
We can build funnels based on business goals on each milestone of the subscriber journey.
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