First and foremost task for any business is to acquire subscribers. To build messenger subscriber base there are multiple channels :-
Facebook Messenger Chat Widget
Facebook Comment Targeting
Smugglr Website Widgets
Facebook Messenger Advertising
Email & Newsletter embedded with deep links
Deep link integrations over social media channels like Instagram, Twitter etc.
As soon as a subscriber gets on board we suggest focus on filling up user database with richer personalised information apart from the default information we receive once user becomes a subscriber.
Social Media Information
Broadcast content based on user interests.
Broadcast content to identify and assign interests.
Broadcast polls, voting and feedback messages to improve segments.
At the end we need to ensure to gather more and more insights into subscriber profiling. This will help us identify what content to send the subscriber and keep him engaged.