3. How to build meaningful interactions with users?
Meaningful / Interactive conversations keep the users engaged in the bot. It also helps in segmenting and targeting the user with the right content. Can be created using any kind of template, add button feature, quick reply feature, and tags.
3.1 Karvachauth campaign
Question asked: How many years has it been to your marriage?Segments created: Not married yet, Less than 1 year, More than 1 year. Result: a) Congratulatory message sent which established an emotional connection with the user.
b) With the use of segments, a relatable story was sent to each user, leading to better CTR.
Question asked: Will RBI take back INR 2000 notes and start circulating INR 1000 notes again? Segment created: Users interested in Fact checked news Result: a) Related fact-checked news sent to users who showed interest.
b) A new target audience interested in fact-checked news created.