> For the complete documentation index, see [llms.txt](https://smugglr.gitbook.io/project/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://smugglr.gitbook.io/project/dashboard/user-analytics.md).

# Analytics

We display analytics related to users and the messaging activity. Each section is explained in the following sections.

## 1. Dashboard:

We display **total users** count, **inactive users** count, and **blocked users** count.

![](https://942100548-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-Lbg1-Cq3ZE7zY6GOrex%2F-M4Jd2U-qBaQaguec1gH%2F-M4JeBrws5nQhRSSDLOF%2Fusers.JPG?alt=media\&token=069ddb88-443f-47bb-9a06-f25e65c68f15)

#### 1.1 Overview: 

Here, **Source Distribution**, **Gender Distribution**, Top **Time zones** are visible.

![](https://942100548-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-Lbg1-Cq3ZE7zY6GOrex%2F-M4Jd2U-qBaQaguec1gH%2F-M4JfKrXMlkeMf5a4XDL%2Fuser1.JPG?alt=media\&token=0a68ccfa-be00-419c-990e-662de2dc2c2a)

#### 1.2 Schedule:

A monthly calendar view for scheduled campaigns.

![](https://942100548-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-Lbg1-Cq3ZE7zY6GOrex%2F-M4Jd2U-qBaQaguec1gH%2F-M4JtG7S0EJ6tGnnDp0O%2Fuser6.JPG?alt=media\&token=f9d2b1f9-ac22-4a16-b538-dc6a03a860d7)

#### 1.3 Tag Distribution:

It shows all the tags that have been created for segmenting users. 

![](https://942100548-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-Lbg1-Cq3ZE7zY6GOrex%2F-M4Jd2U-qBaQaguec1gH%2F-M4Ju266cr2R9vt9Z7zW%2Fuser7.JPG?alt=media\&token=ec72f0c8-5d04-4db3-a710-f263857411ad)

## 2. User Analytics (within Dashboard)

You'll find the '**User Analytics**' button on the top right corner in Dashboard.

![](https://942100548-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-Lbg1-Cq3ZE7zY6GOrex%2F-M4Jd2U-qBaQaguec1gH%2F-M4JgUONOZLT-fXlySYd%2Fuser2.JPG?alt=media\&token=5a62ea27-4db7-425a-a08e-b1ffff5b83a0)

2.1 You can use the dropdown in the top right corner to select the time duration for the analytics. 

![](https://942100548-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-Lbg1-Cq3ZE7zY6GOrex%2F-M4Jd2U-qBaQaguec1gH%2F-M4JhUmGZXD_e9qp739_%2Fuser3.JPG?alt=media\&token=923af2e4-4868-48be-bf68-b09300e29b18)

2.2 Subscriber overview: 

Graph plots lines displaying **total users, new users, and page views** in the selected time span. Page views will only be visible if our JavaScript is integrated with your website.

![](https://942100548-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-Lbg1-Cq3ZE7zY6GOrex%2F-M4Jd2U-qBaQaguec1gH%2F-M4Jr3_RAsaB_Zu5RHUO%2Fuser4.JPG?alt=media\&token=2336ae2c-087d-4e95-ac36-7f59b84621c6)

Here is a [demonstration](https://drive.google.com/open?id=1_bgwzr9iJK10dOPgzSDWtvbzjDvMewai) of how you can see the stats in User Analytics.

![](https://942100548-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-Lbg1-Cq3ZE7zY6GOrex%2F-M7CubodVUjDWgUgy9h9%2F-M7Cw72f23ZaMTpUmtAE%2Fuser%20list.JPG?alt=media\&token=5e9cf775-84ec-43bb-b7c8-3d86369b8957)

## 3. Campaigns

* Go to the ‘Campaigns’ section. 
* All the campaigns that have been sent and scheduled for the day will appear here.
* Delivery rate, Read rate, Total clicks (only if JS is integrated), etc. are visible here.
* Stats of past campaigns can also be viewed from here.

![](https://942100548-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-Lbg1-Cq3ZE7zY6GOrex%2F-M4Jd2U-qBaQaguec1gH%2F-M4JqlkSu1gTJWP6bLJi%2Fuser5.JPG?alt=media\&token=c0073ff7-440d-438c-8d7b-822b31071285)